Increased Their Conversion Rate Per Event by 5x & Increased Their Acquisition Price
CONVERSION
5x in Conversion
A typical physician presentation used to bring in 1–2 paying clients. With the system in place, the same kind of talk brought in 6.
REVENUE
$15,000 Per Event
Up from $2,500–$5,000 per event before, at $2,500 per client. Same kind of talk and audience; the follow-up system was the difference.
THE EXIT
Acquired in 9 months
Dillon Business Advisors acquired the firm in October 2025. The owners credit the new systems and growth trend with raising the offer they received.
BEFORE
- Phone number and email on the last slide
- Hope that someone reaches out
- Contacts on paper and spreadsheets
AFTER
- A free guide in exchange for contact details
- Automated follow-up offering a consultation
- Every prospect tracked in a CRM
WHERE THEY ARE NOW
With a working system and a visible growth trend, the firm became an asset a buyer could take over. Dillon Business Advisors acquired it in October 2025, nine months after we started, at a higher price than the offers on the table in January. Bob and Leslie exited the business, and their clients continue to be looked after at Dillon.
WHERE THEY STARTED
When we met them in January 2025, Bob and Leslie were entertaining offers to sell their accounting firm. The offers felt lower than the firm was worth, but they had no easy way to show its value or hand it over to a new owner. They had never used a CRM. Every contact lived on paper and in spreadsheets.
Bob’s most consistent lead source was presenting to groups of physicians. At the end of each talk he put his phone number and email on the last slide and hoped people would reach out. No lead magnet, no booking link, no way to capture who was in the room.
WHAT WE CHANGED
We built the firm its first CRM and replaced the final slide with a QR code to download The Physician’s Guide to 1099 Tax Optimization. It captures name, phone and email, sends the guide, then follows up to book a call with Bob to review it and answer questions.
SAME-SIZE PRESENTATION, BEFORE AND AFTER
